Flipkart Listing FAQ

Listing is filling out the necessary information related to the product you are uploading, which also includes adding the images and relevant information of the product.

You can list your product in these three ways:

1. Single listing
2. Bulk listing
3. Latch on

This step is very important as it helps the customer make an informed decision before they purchase your product.

When selling a product online, listing helps to boost visibility while making all the required information available to customers in order to make a purchase. Efficient listing assists e-commerce businesses by providing all the necessary information in one place. It also helps in improving rating and reviews and reduces the chances of customer returns.

Each listing must consist of a high quality image of a product at a reasonable price, detailed product description, and variants to suit customer tastes. It is also advisable to have the size chart of your product.

In depth and accurate product description helps avoid miscommunication, customer complaints, and product returns. Accurate product description refers to its likeness with the product image provided and the final delivery. This also ensures favourable online product reviews and ratings, apart from satisfied customers.

There are three main types of listings:

1. Single listing: where the product is listed directly on the Seller Dashboard. It’s the simplest method.
2. Bulk listing: In this Microsoft excel files are used to list multiple products at the same time.
3. Latch on listing: for sellers whose products are present on the site but are being sold by other sellers.

On the My Listing page, if you find your listing under the blocked category, it means that your listing has been blocked by Flipkart due to not compliance of the Flipkart policies. When you click on the ‘Blocked Listings’ tab, you will be able to see the exact reason for the rejection. Sellers can contact seller support to for getting these listings unblocked.

Please Note: Sellers has to make the necessary changes/ agree to adhere the Flipkart policies before getting blocked listings activated.

On the My Listings dashboard:

• Look for the product in the list of products you have included under “Active Listings” tab in “Listings Management” page.
• Check the listing price or stock number boxes next to it.
• Click on the pencil next to the current amounts entered and make your price or stock number alterations without any approvals or extra downtime.

You can also click on “Edit Listings” next to the live listings and update the price in “Your Selling Price” under “PRICE DETAILS”

Or can update the price in bulk by downloading the stock file and updating your selling price.

On the listings dashboard:

• Look for the product in the list of products you have included.
• Check the ‘Additional Info’ box in the line with your product or products for the calculator icon.
• Click on the icon to open up another window which includes a section on Shipping Calculator.
• Enter your new listing price and press the ‘Recalculate’ icon to get the fresh recommended listing price.

To add a new single listing:

• Click on Add New Listing under My Listings.
• Click on Add Single Listings tab
• Select the appropriate category for your product
• Proceed to check if you have permission to sell the brand of the product you wish to sell. If not you can apply for approval.
• Fill out all the necessary information about the product.

To ensure that the product matches with the information provided, it is important that the seller follows the image guidelines provided by Flipkart.

A few guidelines that are mandatory are:

• Please check Image guidelines for desired image resolution. In some vertical images should have a minimum image resolution of 1000×1000.
• The product should be aligned in the centre.
• The product should cover 90% of the frame.  

The main reason for rejection of a product description is the discrepancy between the product image and product description. Small differences such as shades of colour or varying patterns between the image and description can result in product description rejection. Also, vague or unclear product descriptions can be rejected.

The title given to your product/products is designed to increase its visibility. It includes your brand, category and primary product characteristics, for e.g. ‘Mid-length Skirt’. The title for your product will be assigned to you by us, keeping in mind its most beneficial attributes.

In case you wish to add your own product title or additional words to the title, or change it, you may contact our Seller Support team with the reasons for the new title, with image backing if required.

For a better visibility for your products, make sure that:

• The images you upload are authentic, unique, and match with the product.
• Fill out all the information in the product description.
• Do not leave the ‘Additional Information’ column blank as the customer would like to know more about the product.
• Add relevant keywords. We allow upto three keywords. The keywords should be such that they bring out the uniqueness of the product you are selling.

Let’s say if your product is a book of the Harry Potter series. The book and the author name would be mentioned in the title already. So, you can add keywords like ‘Fantasy Book’ or ‘Books About Magic’ as additional information. When the user enters these keywords in the search, the chances of your product’s visibility increase significantly.

To add ‘Search Keywords’:

• Click on ‘Additional Information’.
• Write one keyword and click on the + sign.
• Write up to three singular keywords.

For example, if your product is a t-shirt, you can add ‘Black’ or ‘Plain’ based on its description.

When deciding on search keywords for your products, include the words that will make it easier for your customer to find your product. You must select the keywords well as only the first three entered will be considered. Try not to use words that are already present in the title of your product as keywords for that product. Also, one cannot combine words such as ‘Sun-hat’ to make one keyword.

You can create as many variants as you want with respect to your product.

For instance, if you are selling a shirt of size S, M, L, and XL, simply create a Group ID in the excel sheet and group these variants under one category.

Size and colour are the two most common variants made available for lifestyle products.

If you wish to add a variant like colour options to a product that is already live, you may create a new single listing for this item and mail it to our support team along with its SKU id.

You can also go to the original listing of the product on your dashboard, go under the action box and mark the options under ‘Edit Listing’. Then, select ‘Copy Listing’ to make a duplicate or new listing.

On the Listings Management page:

• Select the product from the active list.
• Click on the three dots under the Action column for this product.
• Select ‘Edit Catalogue’ to open the product information page.
• Click on the ‘Edit’ option next to Product image, description or Additional description and make the necessary changes.
• Send the altered information to QC.
• In the image edit option, the primary image cannot be changed without approval from the seller support team. You may, however, change the back and side view images on your own.
• The changes will be updated post the quality check.

If you wish to replace your primary product image, you will be required to contact our seller support team, explain the reason for the change, and share the new image with them. It will be uploaded post approval.

Bulk listing enables the seller to sell multiple products by creating a list and uploading it to the website.

Here’s how you can do it:

• Go to the ‘Add New Listing’ tab under ‘My Listings’ on your dashboard.
• Click on. ‘Add Listings in Bulk’
• You will be led to the ‘Select Vertical’ page. Please select the most appropriate vertical for your product.
• After selecting your vertical, click on the ‘Select Brand Tab. Type in the brand’s name in the pop-up window that appears, and click on ‘Check brand.’ If the brand is unapproved, click on the ‘Apply for approval’ tab. You won’t be able to sell the brand’s products in the chosen category without its approval.
• Click on the ‘Download Template’ button to download the template for chosen vertical. You can use this template for the selected vertical only.
• After downloading and filling out this catalogue, navigate back to the page from where you downloaded the catalog template (Add Listings in Bulk > Select Vertical > Select Brand) and click on ‘Upload File’ to upload your filled catalog file.
• Track your updates and status under the ‘Bulk Listings’ tab in the widget ‘Listings in Progress’. You can use filters (by QC Status and Category/Vertical) to navigate to a specific set of Bulk Requests.

When you are listing your products using single listing, you enter the information about your product using the drop-down box. This complete information is your index sheet.

In your Microsoft Excel sheet of your bulk listing, you can list your products, then add columns under headings such as colour, size, group ID, and style code to create multiple variants and IDs for each product line.                            

The style code is assigned to a group of similar products with minor variants, eg: All black ladies sandals of the same design, but, in three different sizes would have the same style code.

A group ID needs to be assigned to all your products in a particular category to be able to identify which group the product belongs to. For e.g.: All the ladies sandals of all colours and sizes would have the same group ID.

Before uploading the bulk list that you’ve made in Microsoft Excel on Flipkart, you have an option to Fast Validate. This option is available in Excel only if your computer is connected to the internet. This process ensures fewer errors when you upload your final file on Flipkart.

SKU (stock keeping unit) ID is an alphanumeric identification of a product. This ID is maintained by the seller to keep the track of all the products.

Yes, you may provide links to promotional videos for your products as long as they are not copyrighted, or they do not display another player’s brand.

Latch-on or latching is a method of listing used when the product you want to sell is already available on Flipkart.

To add a new product using this method:

• Open the page of the product.
• Copy the FSN number i.e. the alphanumeric digits that follow after ‘pid=’.
• Open Add New Listings and paste it under ‘Is the Product Already Listed on Flipkart?’

To create a latch on for your bulk listing product:

• Open the page of the product.
• Copy the browser link of the product till the FSN number, i.e. the first set of alphanumeric numbers after PID.
• Paste the copied link into your bulk listing excel sheet under Flipkart product link.
• Then provide a unique SKU number for these products.

When you upload your list online, Flipkart runs a test and checks for any errors or misinformation.

Three important warning lights displayed are:

• Red circle indicates the information that has been rejected by the Manual QC team. You can go through the errors and submit the request again for Manual QC after correcting the information
• Yellow circle indicates the selling information is pending. This product has been approved by Manual QC, however, you will have to provide selling information like MRP, your selling price, shipping information before you can start selling on Flipkart
• Green light indicates the information that has been approved and your listing has been created

The information that has been rejected is indicated by a red circle.

To correct the information:

• Click on ‘≡’ on the same line.
• Download the file.
• Correct the necessary changes and upload the file again.

The Selection Insights page under Listings mentions the trending or most searched products in your product categories on the Flipkart website. This data is updated every Monday. It also mentions the number of buyers that have visited the trending product pages.

The product trends section on the selection insights page offers our sellers information about the most popular, in demand products in your product categories. This demand trend can assist you by giving you an insight into what your customers’ current needs are.

The Flipkart seller dashboard is best supported by Google Chrome and Internet Explorer.

If your product images are not showing on the website, there could be issues with the image quality, size, or likeness with product image. Kindly contact our seller support team via your registered email address for the quickest resolution.

Yes, we can. Please check the list of Flipkart services on your seller platform to find all the vendors tied up with us for various jobs. You may also check at the bottom of your Account page for Partner Services where you will find all the necessary information about our various services.

For child specific products, you can add age variants such as 0-2 years or 3-4 years in your bulk listing excel sheet just as you would list S, M, or L for adults.

Our experience has shown us that product pictures with partial face display of models do not engage customers or lead to sales. We, therefore, prefer product images with the models showing clearly.

Sorry, currently images with mannequins are not allowed on our website due to legal reasons.

You will need to select individual products and edit the information for each product in your single, bulk, or latch on lists. This is necessary as the stock file for each product differs. After selecting, go to ‘Edit Catalogue’ of the individual products to make the necessary changes in the additional columns.

Once your product listing is on Flipkart with the image, description, pricing, and variants, you can further boost its marketing with print or digital advertising.

Yes, you may email our seller support cell all the information that you wish to update and they may be able to help you.

You may email our seller support cell on mentioning your problems. We will then raise a ticket related to your concerns. This ticket will enable us to work towards resolving the problem. The ticket will be closed once the matter is completely resolved.

In case your product category does not currently exist on our platform, kindly mail our seller support cell and inform us about this. We will address the issue as soon as possible.

Currently, admission into our Flipkart fulfillment program is on an Invitation basis. We are only admitting those sellers who have performed impressively and whose products are in top demand. The minimum requirement to be a smart seller is securing 40 orders per day among other eligibility criteria. The quality of your product/products is also an important determinant.

Unfortunately, the detailed sales figures of other sellers cannot be made available to you. Just as your information is kept confidential and private, so is the data of others’ too.

• Visit the Seller Learning Centre on your platform.
• Check the Upcoming webinars column on the right side of the page.
• Dates and registration links are provided for each webinar.
• Select the webinars of your choice and register online via the links provided.

You can use the Search bar on the website which is designed to enable quick search of desired products by their product category, brand name. Once you find a product, you can search for the available sizes, colour variants on the product’s landing page.

Go to your catalog file and check whether you have ‘approved’ the product or not, under B column E. If not, then please approve it so it can be moved to the stock file.

Go to the impacted product listing on My Listings page. You can use filters or the search functionality to do this. Click on the listing/product. This will open a detailed page about the listing. Click on the Edit Catalog button on the top right corner of this page. This will take you to the catalog information page of the product. Check if all information available here is correct. If not, please correct the same and Submit the request for Manual QC.

If you are not able to edit the product/listing please contact the Seller Support cell with the FSN along with the attributes which are incorrect. The team will get it rectified as soon as possible.

It can take upto 15 minutes to update online.

Ready state refers to status given to products that were made inactive earlier due to quality/operational issues like high return percentage, poor quality product or high returns. But it is now active as the override imposed has been removed.

You may track your submitted requests in the pending tab with change request. Type Edit Catalog Request to view the status.

On your My Listings page, click on the top right corner button – Add New Listings. On this page, you will see a widget called Listing In Progress. Click on Single Listings and use the first filter on left to go to all Edit Listing Request. You can track all your edit requests here.

Yes. You can change mandatory attributes via the seller dashboard at any time.

You cannot add additional images once a listing has been added. However, you can contact Seller Support with the FSN and the image details that you want to add.

Go to your My Listings page. Identify the product where you want to add images. You can use the Filters or the Search functionality to do the same. Once you identify the product click on the product to open the details of your listings. On this page, on the top right corner you will see a button called – Edit Catalog. Click on this. This will take you to product details page of this product. You can edit/add images here by clicking on the Edit button on the left widget called Product Photos. Please note that, You are not allowed to edit (reorder or delete) the primary images of any product.

Choosing one filter will narrow down your options. Choosing a second filter over it will narrow down your options further. For example:  If you choose filter of Active listings, then out of your all products (Active and inactive), only the ones Active will show. Then, if you apply a second filter of 5 or more over this Active filter then you will be able to see only those active products which have stock count of 5 or more.

You have the option to choose 10/20/50/100 products per page. Please go to bottom-right of the screen to select the option you wish to view.

The total time taken to approve a trademarked brand could be between 6 to 10 years.

The distributor who is not able to furnish authorisation letter from the relevant brand is not a valid distributor and hence it is advised to change your source.

http://www.ipindia.nic.in/ – is the url where you can apply for trademark. Or contact www.jdkservices.in

Please share the brand registry document for verification.

While listing a product, please provide a Group ID under the Mandatory Information section to group the colour and size variants of a product together.

Grouping products can be done in the following manner.

• If you are creating catalog on the Seller Dashboard (by clicking Add a Single Listing), you will see the Variants widget (a black box at the bottom of the page). Click on Create Variants to create more Variants in different Size and Color. This will open a dialog box, where you can select the other variant combination which you wish to create. Once you have select the relevant variant combination, the page will prompt you to provide the necessary information, before you can submit the request for Manual QC
• If you are creating catalog using the excel files (by clicking on Add Listings in Bulk), you will have to fill detail of all the variants in individual excel rows. However, to group the individual rows together as variants of each other, please provide a common Group ID for all rows which are variants of each other under the column name Group ID. PLease ensure that all rows which are meant to be Variants of each other should have the same Group ID

The quality check verification process takes one to two days.

No, you cannot change the model name of the product once the FSN is generated.

No, currently we do not allow products weighing 8 kilograms or more to be shipped.

You can get taxation information from our Seller Learning Center.

You can include a demo CD along with your product.

We recommend you to pack blankets in cartons rather than in bags. This would result in a positive buyer experience and as per our analysis, a majority of buyers rate sellers positively for good packaging.

Yes, we recommend you to use Flipkart packaging material for better customer experience and to reduce returns.

Bubble wrap is the best packaging material for fragile items such as glass, crockery and ornaments. Also, using scrunched-up bubble wrap prevents the products from shifting inside the boxes and gives more cushioning during transit.

You can reduce returns by keep your product catalog information up-to-date and complete. Some tips to do the same are as follows:

• Keep your product description and product details as accurate as possible
• Provide as many high resolution images as you can. Images help the customers to make an informed choice
• Answer Buyer’s Questions (if any) to help customers with their queries

You can find commission rates at subcategory level in the Seller Learning Center or by clicking on this link.

The carton need not be of a specific colour but using a different brand name is not allowed.

We recommend that you do not give out any personal information on the shipment. You may put a ‘Please share your feedback on this product note on it’. Buyers can send their feedback on the given Flipkart email id.

10 mm is the size of each bubble in the wrap and 80 GSM refers to 80 grams per square metre.

Yes, you can list quilts, bedsheets and dohars under this category. Dohars and quilts can be listed under a subcategory.

Any product that needs extra care and proper packaging to avoid in-transit damage is considered fragile.

Large blankets should be packed in polybags or security bags as they come under the semi-fragile category.

You need to order from flipkart.com by searching keywords like Flipkart Branded Packaging

If a product is damaged due to negligence of logistics or courier service, you can get compensation under Seller Protection Fund.

If you have adhered to the packaging guidelines and the damage is not your fault, then you can claim for compensation from Seller Protection Fund.

The feature will be live soon for other offer types. Please expect a communication on this.

A super category is the broad classification of the product you wish to list for selling. Let’s say if you wish to list diapers, the product super category for it is Baby care and Toys.

To be able to sell in various categories, you are required to provide your TIN and a scanned copy of the VAT registration certificate under the Manage Profile section.

In such a scenario, we suggest you try to download again as the problem could be high number of listings request submitted by you. You can try downloading the data in two or more batches to avoid this problem. If problem persists, then please contact Seller Support and provide a screenshot.

You can either download the stock file to update and upload OR you can directly edit selling attributes on the seller portal. For few products, it is better to use the seller portal directly to make edits and for multiple products, download the stock file to make edits.

Copyright infringement is the unauthorised use of the original expressions and ideas of another seller.

A listing could be blacklisted because of intellectual property rights violation.

Your product may be shown as being Out of stock in case you have not updated the product quantity in the stock file.

It is the link that appears against an approved listing in your processed catalog.

Feed ID is a unique code to identify the feed. The system will consider the file as a new feed when you upload a catalog file to list more products under same category.

Auto Validation is a system check enabled before manual quality check process takes place. It will throw first-level errors for your immediate action.

• If you miss out on filling mandatory attributes
• If you have filled out any values which are not allowed for a particular attribute
• If you have filled out an incorrect field type
• If you have provided non-accessible URL for images
• If you have mentioned the same SKU for multiple listings
• If you have listed any non-approved brands

If you are using the bulk product/listing creation method – Good-to-have attributes are the ones that are highlighted in green colour in the catalog file If you are using the single product/listing creation method – Good-to-have attributes are the ones that are available under Additional Description (Optional) header on the Seller Dashboard.