Flipkart FAQ

Analysis the products having high return percentage with the help of return reasons for those products. You can check the returns reasons for your products under ‘performance’ tab.

Work towards improving on those areas to ensure you will have less returns for them. This will also ensure you have good ratings for your products.

Please check the recommendation card which will be available under ‘ Performance tab’ for Returns & Ratings.

It is a continuous process; debadging/rebadging actions are taken everyday.

No. All charges will continue to be the same as that of Flipkart Fulfilment service which were offered under Flipkart Fulfilment.

Don’t worry, stocking your product in Flipkart Warehouse has an edge over other products because of end to end order processing and return management done by the Flipkart Fulfillment team. These will get in-warded without an F Assured badge, they will go live on the site & will be available for sale.

Please take proactive steps to make sure that return and ratings of your products are above the benchmarks. This will help you sustain F-Assured Badge, thereby getting higher visibility and hassle-free inwarding of your products to FK warehouse.

We suggest to retain the same as these product will have less proc SLA, better packaging and less returns. However, you will not be able to restock the product until you improve your quality metrics such as customer returns and customer rating. If your listing does not have F-Assured badge, you will not be able to inward the stock. You can choose to sell the current stock in warehouse or choose to recall it.

Please take proactive steps to make sure that return and ratings of your products are above the benchmarks. This will help you sustain F-Assured Badge, thereby getting higher visibility and hassle-free inwarding of your products to FK warehouse.

Performance benchmark for customer returns and ratings is similar seller tiering benchmarks. Your vertical benchmark for Customer returns and rating is applicable for all products listed in that vertical.

E.g. Silver benchmark for ‘XX’ vertical is 5% and you have 10 Products listed in that vertical. Your average return % for that vertical is 4% and you are ‘Silver’ in that vertical.

But, one product in that vertical has 10% returns and this product will be rated ‘Poor’ in return performance for providing F-Assured badge.

Gold, Silver or Bronze performance  is  for your average performance at vertical level. There can be a possibility that few products in a vertical can have poor performance in Customer Returns or Product Ratings

E.g you may be Gold in Vertical “ WomenKurthi” but has a lower customer rating for few products which falls under “ Women Kurthi” which led to debadging for those products.

Please check the rating/return performance for individual products to understand better.
Points to remember:  If the returns performance is Good, then:

Listings with Avg certified buyer rating < 3 never get F-Assured badge

Products with ‘No Return’ policy will have status as ‘Good’ for Returns performance. however, Customer ratings will be considered to provide the F-assured badge.

On the Flipkart.com site,   Product ratings are shown for all customers –  certified customers includes the non-certified customers also, as we consider the rating from only certified customers, you will see this mismatch.

Please note: Only certified customer ratings are considered to remove the bias of non-certified customer ratings.

You can check the customer rating performance for your product in the Detailed pages for ‘Rating’ You can navigate through:

Growth tab→ Performance overview → Average Product rating

You can check the return performance for your product in the Detailed pages for ‘Customer Returns’ You can navigate through :

Growth tab→ Performance overview → Customer Returns units

Here is the grid that explains the state of F-assured badge for a listing, depending on the Return or Rating profile for the listing

	Rating- Good	Rating- Medium	Rating- Poor
Returns- Good
Returns- Medium
Returns- Poor

You can check the F-assured badge for your product under My-listings tab and Flipkart Fulfillment inventory tab. You can also check the performance of your product with respect to retaining the F-Assured badge for your products.

	Product has F-Assured badge.
	F-Assured badge is given with a warning( Either Returns or Ratings is in ‘Medium’ state)
	F-Assured badge has been removed. (Either Returns or Ratings is in ‘Poor’ state)

No, Flipkart Assured badge will be given based on the product performance in Returns and customer ratings.  If the Flipkart Fulfilled/Smart fulfilment product does not qualify the performance benchmark, the product will be debadged.

F-assured badge is given based on below eligibility criteria.

1. Only Flipkart Fulfilment  and Smart Fulfilment  listings are currently eligible for getting the F-assured badge.
2. Customer returns  should be below the benchmark set by Flipkart
3. Product Rating should be above the benchmark set by Flipkart